CHANIAGO, E. N. S.; RINI, E. S. .; SEMBIRING, B. K. F. . The Influence Of Digital Marketing Capability And Institutional Reputation On Private University Selection Decisions At The Muhammadiyah University Of North Sumatra (UMSU). DAS CONFERENCE INTERNATIONAL SERIES, [S. l.], v. 4, p. 241–246, 2026. Disponível em: https://journal.das-institute.com/index.php/proceeding/article/view/1428. Acesso em: 21 jun. 2026.