The Influence Of Perceived Ease Of Use, Perceived Usefulness And Perceived Risk On Purchase Decisions Using The Byond QRIS Method By BSI
Keywords:
Perceived Ease Of Use, Perceived Usefulness, Perceived Risk, Purchasing Decision, QRIS Byond by BSIAbstract
The development of banking digitalization has encouraged people to use digital payment services, one of which is through the QRIS feature in the Byond by BSI application. This study aims to determine the influence of perceived ease of use, perceived usefulness, and perceived risk on purchasing decisions using the QRIS payment method in Byond by BSI. This research employs a quantitative method with users of the Byond by BSI application as the research subjects. Data collection was conducted through questionnaires distributed to respondents who met the research criteria. The data were analyzed using multiple linear regression to determine the effect of each independent variable on the dependent variable. The results of this study are expected to provide an overview of the factors influencing purchasing decisions through QRIS and offer insights into the development of digital banking services in the modern era. Furthermore, this research is expected to serve as an evaluation material for banking institutions in improving service quality and user convenience in digital banking applications.
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