Digital Marketing Strategy And Sharia Compliance In Enhancing International Fashion Sales: Evidence From Outfitby.Najah
Keywords:
Digital Marketing, Sharia Compliance, International Sales, Egyptian Abaya, Islamic Business EthicsAbstract
This study aims to analyze the influence of digital marketing strategies and Sharia compliance on enhancing international fashion sales at Outfitby.Najah, an entrepreneurship focusing on original imported abayas from Egypt. In the rapidly evolving digital economy, integrating modern marketing effectiveness with Islamic business ethics is a crucial factor in gaining global consumer trust. This research employs a quantitative approach by distributing questionnaires to Outfitby.Najah customers as respondents. The data analysis technique used is multiple linear regression to measure the extent to which digital marketing variables and Sharia compliance principles such as contract transparency and product information honesty contribute to sales volume. The results indicate that the implementation of innovative digital marketing strategies, accompanied by consistency in Sharia compliance, has a positive and significant impact on sales growth. Product authenticity supported by ethical branding is proven to enhance customer loyalty in the Muslim fashion market. This study concludes that adherence to Islamic muamalah values does not hinder business competitiveness in the digital era; rather, it serves as a unique added value that strengthens market positioning within the international fashion industry.
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