Gotong-royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong <p><strong>Gotong-Royong</strong> adalah jurnal ilmiah berkala yang berfokus pada pengabdian masyarakat dan inovasi sosial dengan <strong>ISSN: XXXX-XXXX.</strong> Jurnal ini bertujuan untuk menjadi platform bagi para akademisi, praktisi, dan pemerhati dalam berbagi pengetahuan, pengalaman, serta hasil penelitian dan praktik pengabdian masyarakat yang berdampak positif bagi masyarakat.</p> <p>Visi Jurnal Gotong-Royong adalah menjadi jurnal unggulan dalam bidang pengabdian masyarakat dan mendorong kolaborasi antara akademisi dan masyarakat untuk menyelesaikan permasalahan sosial dan meningkatkan kesejahteraan masyarakat.</p> <p>Misi jurnal ini mencakup membangun wadah komunikasi dan kolaborasi antara akademisi, praktisi, dan masyarakat, serta mempublikasikan hasil penelitian dan praktik terbaik dalam berbagai program pengabdian masyarakat.</p> <p>Jurnal Gotong-Royong menyambut kontribusi dari berbagai disiplin ilmu terkait pengabdian masyarakat seperti program pengembangan masyarakat, kesehatan masyarakat, pendidikan, lingkungan, dan isu-isu sosial lainnya.</p> en-US Fri, 07 Feb 2025 20:25:43 +0700 OJS 3.3.0.3 http://blogs.law.harvard.edu/tech/rss 60 MODIFIKASI MENU PMT CHOCO BROWLEE DAN FINANCIAL PLANNING KELUARGA GUNA PENCEGAHAN STUNTING DI DESA BANJARAN https://journal.das-institute.com/index.php/gotong-royong/article/view/588 <p>Stunting is a condition of failure to thrive in children under five years old due to chronic malnutrition, making them too short for their age. Malnutrition occurs since the baby is in the womb and in the early period after the baby is born. However, the stunting condition only appears after the baby is 2 years old. This research aims to develop the Choco Browlee PMT (Supplementary Feeding) menu as a customized nutritional innovation and family financial planning as a holistic effort to reduce stunting rates in Banjaran Village through PKK mothers and cadres as the main targets. This research uses social action research with information collection in the form of observations and interviews. The results showed that modifying PMT local ingredients that have high animal protein content in stunting prevention can be a forum for the development of PMT menu innovations in Banjaran Village as an effort to prevent stunting and knowledge and understanding in improving the family economy is needed.</p> Salamah Noor Alkhansa, Leni Ardhiati, Risa Fadinie Yahya, Sinta Putri Utami Copyright (c) 2025 Salamah Noor A SALAMAH NOOR ALKHANSA https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/588 Fri, 07 Feb 2025 00:00:00 +0700 DIGITALISASI PEMASARAN UMKM KERAJINAN ANYAMAN BERBASIS QUBIS (QUR’AN BASED INNOVATIVE SOLUTION) DI DESA BOJONEGORO https://journal.das-institute.com/index.php/gotong-royong/article/view/737 <p>In the era of globalization and the development of information technology, digitalization has become the key to business growth. Internet access is increasingly easy for business actors to use to expand the market, increase the effectiveness of promotions, and strengthen interaction with consumers through various digital platforms. However, the implementation of marketing digitalization faces significant challenges, especially for MSMEs, including woven handicraft MSMEs in Bojonegoro Village, Temanggung Regency. Low digital literacy is the main obstacle that hinders the use of technology in their marketing strategies. In this context, this community service program examines the implementation of marketing digitalization by applying the QuBIS (Qur'an Based Innovative Solution) approach, an innovation based on Islamic values. This program aims to provide digital marketing training support to develop and expand technology-based marketing networks, as well as integrate Qur'anic values in supporting business ethics and sustainability. A qualitative approach with case studies is used through field observations, in-depth interviews, socialization, and training and assistance in creating a Facebook-based e-commerce platform. The results of the program show an increase in digital literacy, optimization of marketing strategies through digital media, and strengthening business ethics through the integration of Qur'an values. The findings have important implications for the development of MSMEs in rural areas through digital transformation that prioritizes Islamic values. Through this program, it is hoped that MSME actors can improve their understanding of digital technology and adapt marketing strategies for sustainable business growth and Islamic values.</p> Ashal Abdussalam, Alif Usman Fauzan, Arsyad Musaviki, Dwi Umul Hasanah, Lina Jauharotunnafisah, Muhammad Filly Andi Barbara, Muhammad Kresna Mahardika, Nafi’atus Salmaa Nabila, Naila Sangadah, Nur Dina Agustianti, Nurul Arifah Shofiana, Rizqi Eka Sahira, Sahrul Gunawan, Yohana Azizah Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/737 Fri, 07 Feb 2025 00:00:00 +0700 PROGRAM PENGEMBANGAN UMKM MELALUI SOSIALISASI KEWIRAUSAHAAN DAN PEMBUATAN LABEL KEMASAN PRODUK MAKANAN DI DESA KUNDISARI, KABUPATEN TEMANGGUNG https://journal.das-institute.com/index.php/gotong-royong/article/view/738 <p>The current condition of society is growing, especially due to advances in science and technology. The national economy depends on Micro, Small and Medium Enterprises (MSMEs). As with the diverse MSMEs in Kundisari Village, which have the potential to be developed. The results of the survey conducted, that MSMEs still have several obstacles such as the packaging of their products. To face competition among MSMEs, it needs to be supported by good branding management. This research aims to provide knowledge about how marketing strategies, utilization of existing social media and mistakes in doing business in order to help the economy of Kundisari village through MSMEs. The method used is discussion with members of KPM UNSIQ Group 21, resource persons and MSME players. The result of this socialization is that MSME players gain knowledge on how to do business, how to increase profits and the use of existing social media for marketing</p> Fatimatuzzahro, Fathya Nurlaeli, Silvi Nur Khasanah, Muhammad Ali Bahtiar, Achmad Rifa’i, Eli Khusniyati, Meisya Isnaeni Wardani, Umi Sholihah, Didik Darmadi, Dewi ‘Aisyah Jamilah, Adief Aldisar Fatoni, Gilang Indra Rusmawan, Aysah Fitriani, Sunaryo Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/738 Fri, 07 Feb 2025 00:00:00 +0700 POC (PUPUK ORGANIK CAIR) DARI PEMANFAATAN SAMPAH ORGANIK RUMAH TANGGA DENGAN MEDIA EMBER TUMPUK DI DESA PURBOREJO https://journal.das-institute.com/index.php/gotong-royong/article/view/731 <p>Managing household organic waste is a challenge in maintaining environmental cleanliness and public health. Purborejo Village adopted the stacked bucket method as a solution for processing organic waste into Liquid Organic Fertilizer (POC). This method uses two stacked buckets, where the top bucket is a container for organic waste and the bottom bucket is a container for liquid decomposition results. This program was implemented by Community Service Lecture (KPM) students with the main target being PKK Mothers. The implementation method consists of three stages: socialization, technical training, and mentoring and evaluation. The program results show that the stacked bucket method is effective in reducing the volume of organic waste while producing fertilizer that is beneficial for agriculture. In addition, this program increases public awareness about the importance of waste management and sustainable agriculture. With further support from the government and the private sector, this method has the potential to be applied more widely to improve community welfare and support environmentally friendly agricultural practices.</p> Sunaryo, Maulana Billy Nur Syava, Maya Mazroati, Latifah Nur Azizah, Achmad Sopyan Asyaifu, Anisa Amelia Hasana, Urip Adil Wicaksono, Via Nailil Ngyah, Kun Fafida, Mas Zidan Alfath Bashori, Ika Pratiwi, Mohammad Mirdasy Musyadad, Iwing Wiranti, Rahayuningsih, Aldi Setiawan Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/731 Fri, 07 Feb 2025 00:00:00 +0700 STRATEGI DIGITAL MARKETING UMKM DI DESA CANDIMULYO DALAM RANGKA PENINGKATAN DAYA SAING BERBASIS EKONOMI ISLAM BERDASARKAN QS AL-JUM’AH AYAT 10 https://journal.das-institute.com/index.php/gotong-royong/article/view/732 <p>Digital marketing strategy is a crucial aspect of enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), especially in the digital era that demands innovation and technological adaptation. This article discusses digital marketing strategies for MSMEs in Candimulyo Village to improve their competitiveness based on Islamic economics, referring to QS. Al-Jumu'ah verse 10 as a normative foundation. This verse emphasizes the importance of working and seeking sustenance after performing worship as part of the balance between spiritual obligations and economic activities.This study proposes two main problem-solving plans as strategies for strengthening digital marketing in MSMEs. First, a socialization and workshop program titled "Digital Marketing Strategies for MSMEs in Enhancing Competitiveness Based on Islamic Economics", which aims to increase digital literacy and the utilization of technology in product marketing. Second, assistance in applying for halal certification through the Unsiq Halal Center (UHC) as an effort to enhance consumer trust in MSME products that comply with Islamic economic principles. The results indicate that implementing digital marketing strategies based on Islamic values, such as transparency, justice, and blessings in business, can improve MSME competitiveness and provide broader economic benefits to society.</p> Ashal Abdussalam, Niswa Afdloliyah, Nabiilah Tsabitul ‘Azmi, Nita Indriyani, Rifka Maulida, Nia Savira, Mita Yuliana, Rizky Wahyu Wulandari, Arjun Albana Ulinuha, Muhammad Nahawand Nidzamuddin, Muhammad Salik Shiroth, Kharisma Septiani, Suci Leonita, Alfian Syahdan Za’farooni Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/732 Fri, 07 Feb 2025 00:00:00 +0700 PEMBERDAYAAN PERPUSTAKAAN DESA MELALUI POJOK BACA UNTUK MENINGKATKAN LITERASI MASYARAKAT DESA SALAMREJO, KECAMATAN SELOPAMPANG, KABUPATEN TEMANGGUNG https://journal.das-institute.com/index.php/gotong-royong/article/view/729 <p>Improving the quality of human resources is one of the indicators of national growth and development. Villages as the smallest government units play an important role in these efforts. One of the efforts that can be made is through the habituation of literacy culture. The existence of a village library is the beginning of the empowerment stage of literacy culture for the community. This community service work program aims to improve the literacy culture of the Salamrejo Village community and maximize the use of library space as a center for community activities. The methods used to implement the work program include arranging the library space, procuring new books, inventorying, and socializing. The results of the implementation of this activity are the formation of a village library reading corner, increasing the variety of reading material categories, increasing the number of library visitors. From the activities that have been carried out, it is hoped that it can improve the literacy culture of the community and make the community more creative and innovative. Through the habituation of literacy culture and joint discussions in the village library reading corner, the community can also develop critical thinking skills and more and have better abilities in individual and collective decision making.</p> Muhtar Sofwan Hidayat, Adham Sofyan Afandy, Isnaeni Ma’rifah, Irfana Qubalaila Lail, Kunti Anisatul Qulub, Sari Latifah, Naila Rahma, Fina Rakhmatul Khasnak, Ahmad Syifaun Naja, Umul Mar Atun Nadzifah, Fathia Janatul Ma’wa, Tri Hardono, Muhammad Fadhilah Maulidi Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/729 Fri, 07 Feb 2025 00:00:00 +0700 TLOGOWERO: OPTIMALISASI WEBSITE UNTUK PEMBERDAYAAN DESA WISATA https://journal.das-institute.com/index.php/gotong-royong/article/view/733 <p>This research purpose to empower the development of village progress through website optimization and marketing of tourist villages in Tlogowero Village, Bansari District, Temanggung Regency. The importance of website optimization aims to empower tourism villages by providing information that can help spread information related to the reopening of Banyu Ciblon Lestari tourism in Tlogowero Village. This research uses a qualitative approach through observation and interview methods with the results of this study, namely the way to empower tourist villages is through website optimization. By utilizing digital technology, villages can introduce and promote tourist destinations and reach potential tourists more widely. The optimized website serves as an interactive tool that allows tourists to get an initial experience before visiting.</p> Nur Afifah, Renti Sumarsih, Muchammad Farchan, Dwiana Amanatul Khasanah, Davi Fahrurozi, Maya Rohmatul Umma, Poniyati, Rofidhotul Musidah, Gunawan, Wigati Eka Mulyani, Muchamad Iqbal Hanafi, Elvia Nadiyah, Linda Ikawati Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://creativecommons.org/licenses/by-sa/4.0 https://journal.das-institute.com/index.php/gotong-royong/article/view/733 Fri, 07 Feb 2025 00:00:00 +0700