https://journal.das-institute.com/index.php/gotong-royong/issue/feed Gotong-royong : Jurnal Pengabdian Masyarakat 2025-02-10T15:09:37+07:00 Open Journal Systems <p><strong>Gotong-Royong</strong> adalah jurnal ilmiah berkala yang berfokus pada pengabdian masyarakat dan inovasi sosial dengan <strong>ISSN: XXXX-XXXX.</strong> Jurnal ini bertujuan untuk menjadi platform bagi para akademisi, praktisi, dan pemerhati dalam berbagi pengetahuan, pengalaman, serta hasil penelitian dan praktik pengabdian masyarakat yang berdampak positif bagi masyarakat.</p> <p>Visi Jurnal Gotong-Royong adalah menjadi jurnal unggulan dalam bidang pengabdian masyarakat dan mendorong kolaborasi antara akademisi dan masyarakat untuk menyelesaikan permasalahan sosial dan meningkatkan kesejahteraan masyarakat.</p> <p>Misi jurnal ini mencakup membangun wadah komunikasi dan kolaborasi antara akademisi, praktisi, dan masyarakat, serta mempublikasikan hasil penelitian dan praktik terbaik dalam berbagai program pengabdian masyarakat.</p> <p>Jurnal Gotong-Royong menyambut kontribusi dari berbagai disiplin ilmu terkait pengabdian masyarakat seperti program pengembangan masyarakat, kesehatan masyarakat, pendidikan, lingkungan, dan isu-isu sosial lainnya.</p> https://journal.das-institute.com/index.php/gotong-royong/article/view/738 PROGRAM PENGEMBANGAN UMKM MELALUI SOSIALISASI KEWIRAUSAHAAN DAN PEMBUATAN LABEL KEMASAN PRODUK MAKANAN DI DESA KUNDISARI, KABUPATEN TEMANGGUNG 2025-02-10T15:09:37+07:00 Fatimatuzzahro kundisari21@gmail.com Fathya Nurlaeli kundisari21@gmail.com Silvi Nur Khasanah asepsunarko3@gmail.com Muhammad Ali Bahtiar arobiyah10@gmail.com Achmad Rifa’i arobiyah10@gmail.com Eli Khusniyati arobiyah10@gmail.com Meisya Isnaeni Wardani arobiyah10@gmail.com Umi Sholihah arobiyah10@gmail.com Didik Darmadi arobiyah10@gmail.com Dewi ‘Aisyah Jamilah arobiyah10@gmail.com Adief Aldisar Fatoni arobiyah10@gmail.com Gilang Indra Rusmawan arobiyah10@gmail.com Aysah Fitriani arobiyah10@gmail.com Sunaryo arobiyah10@gmail.com <p>The current condition of society is growing, especially due to advances in science and technology. The national economy depends on Micro, Small and Medium Enterprises (MSMEs). As with the diverse MSMEs in Kundisari Village, which have the potential to be developed. The results of the survey conducted, that MSMEs still have several obstacles such as the packaging of their products. To face competition among MSMEs, it needs to be supported by good branding management. This research aims to provide knowledge about how marketing strategies, utilization of existing social media and mistakes in doing business in order to help the economy of Kundisari village through MSMEs. The method used is discussion with members of KPM UNSIQ Group 21, resource persons and MSME players. The result of this socialization is that MSME players gain knowledge on how to do business, how to increase profits and the use of existing social media for marketing</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong/article/view/588 MODIFIKASI MENU PMT CHOCO BROWLEE DAN FINANCIAL PLANNING KELUARGA GUNA PENCEGAHAN STUNTING DI DESA BANJARAN 2024-10-10T08:48:00+07:00 Salamah Noor Alkhansa 220600174@almaata.ac.id Leni Ardhiati 220600174@almaata.ac.id Risa Fadinie Yahya 220600174@almaata.ac.id Sinta Putri Utami 220600174@almaata.ac.id <p>Stunting is a condition of failure to thrive in children under five years old due to chronic malnutrition, making them too short for their age. Malnutrition occurs since the baby is in the womb and in the early period after the baby is born. However, the stunting condition only appears after the baby is 2 years old. This research aims to develop the Choco Browlee PMT (Supplementary Feeding) menu as a customized nutritional innovation and family financial planning as a holistic effort to reduce stunting rates in Banjaran Village through PKK mothers and cadres as the main targets. This research uses social action research with information collection in the form of observations and interviews. The results showed that modifying PMT local ingredients that have high animal protein content in stunting prevention can be a forum for the development of PMT menu innovations in Banjaran Village as an effort to prevent stunting and knowledge and understanding in improving the family economy is needed.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Salamah Noor A SALAMAH NOOR ALKHANSA https://journal.das-institute.com/index.php/gotong-royong/article/view/737 DIGITALISASI PEMASARAN UMKM KERAJINAN ANYAMAN BERBASIS QUBIS (QUR’AN BASED INNOVATIVE SOLUTION) DI DESA BOJONEGORO 2025-02-10T14:27:50+07:00 Ashal Abdussalam Ashal@unsiq.ac.id Alif Usman Fauzan arobiyah10@gmail.com Arsyad Musaviki arobiyah10@gmail.com Dwi Umul Hasanah arobiyah10@gmail.com Lina Jauharotunnafisah arobiyah10@gmail.com Muhammad Filly Andi Barbara arobiyah10@gmail.com Muhammad Kresna Mahardika arobiyah10@gmail.com Nafi’atus Salmaa Nabila arobiyah10@gmail.com Naila Sangadah arobiyah10@gmail.com Nur Dina Agustianti arobiyah10@gmail.com Nurul Arifah Shofiana arobiyah10@gmail.com Rizqi Eka Sahira arobiyah10@gmail.com Sahrul Gunawan arobiyah10@gmail.com Yohana Azizah arobiyah10@gmail.com <p>In the era of globalization and the development of information technology, digitalization has become the key to business growth. Internet access is increasingly easy for business actors to use to expand the market, increase the effectiveness of promotions, and strengthen interaction with consumers through various digital platforms. However, the implementation of marketing digitalization faces significant challenges, especially for MSMEs, including woven handicraft MSMEs in Bojonegoro Village, Temanggung Regency. Low digital literacy is the main obstacle that hinders the use of technology in their marketing strategies. In this context, this community service program examines the implementation of marketing digitalization by applying the QuBIS (Qur'an Based Innovative Solution) approach, an innovation based on Islamic values. This program aims to provide digital marketing training support to develop and expand technology-based marketing networks, as well as integrate Qur'anic values in supporting business ethics and sustainability. A qualitative approach with case studies is used through field observations, in-depth interviews, socialization, and training and assistance in creating a Facebook-based e-commerce platform. The results of the program show an increase in digital literacy, optimization of marketing strategies through digital media, and strengthening business ethics through the integration of Qur'an values. The findings have important implications for the development of MSMEs in rural areas through digital transformation that prioritizes Islamic values. Through this program, it is hoped that MSME actors can improve their understanding of digital technology and adapt marketing strategies for sustainable business growth and Islamic values.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong/article/view/731 POC (PUPUK ORGANIK CAIR) DARI PEMANFAATAN SAMPAH ORGANIK RUMAH TANGGA DENGAN MEDIA EMBER TUMPUK DI DESA PURBOREJO 2025-02-06T20:10:35+07:00 Sunaryo kpmpurborejo@gmail.com Maulana Billy Nur Syava kpmpurborejo@gmail.com Maya Mazroati kpmpurborejo@gmail.com Latifah Nur Azizah kpmpurborejo@gmail.com Achmad Sopyan Asyaifu kpmpurborejo@gmail.com Anisa Amelia Hasana kpmpurborejo@gmail.com Urip Adil Wicaksono kpmpurborejo@gmail.com Via Nailil Ngyah kpmpurborejo@gmail.com Kun Fafida kpmpurborejo@gmail.com Mas Zidan Alfath Bashori kpmpurborejo@gmail.com Ika Pratiwi kpmpurborejo@gmail.com Mohammad Mirdasy Musyadad kpmpurborejo@gmail.com Iwing Wiranti kpmpurborejo@gmail.com Rahayuningsih kpmpurborejo@gmail.com Aldi Setiawan kpmpurborejo@gmail.com <p>Managing household organic waste is a challenge in maintaining environmental cleanliness and public health. Purborejo Village adopted the stacked bucket method as a solution for processing organic waste into Liquid Organic Fertilizer (POC). This method uses two stacked buckets, where the top bucket is a container for organic waste and the bottom bucket is a container for liquid decomposition results. This program was implemented by Community Service Lecture (KPM) students with the main target being PKK Mothers. The implementation method consists of three stages: socialization, technical training, and mentoring and evaluation. The program results show that the stacked bucket method is effective in reducing the volume of organic waste while producing fertilizer that is beneficial for agriculture. In addition, this program increases public awareness about the importance of waste management and sustainable agriculture. With further support from the government and the private sector, this method has the potential to be applied more widely to improve community welfare and support environmentally friendly agricultural practices.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong/article/view/732 STRATEGI DIGITAL MARKETING UMKM DI DESA CANDIMULYO DALAM RANGKA PENINGKATAN DAYA SAING BERBASIS EKONOMI ISLAM BERDASARKAN QS AL-JUM’AH AYAT 10 2025-02-06T20:13:56+07:00 Ashal Abdussalam Ashal@unsiq.ac.id Niswa Afdloliyah arobiyah10@gmail.com Nabiilah Tsabitul ‘Azmi arobiyah10@gmail.com Nita Indriyani arobiyah10@gmail.com Rifka Maulida arobiyah10@gmail.com Nia Savira arobiyah10@gmail.com Mita Yuliana arobiyah10@gmail.com Rizky Wahyu Wulandari arobiyah10@gmail.com Arjun Albana Ulinuha arobiyah10@gmail.com Muhammad Nahawand Nidzamuddin arobiyah10@gmail.com Muhammad Salik Shiroth arobiyah10@gmail.com Kharisma Septiani arobiyah10@gmail.com Suci Leonita arobiyah10@gmail.com Alfian Syahdan Za’farooni arobiyah10@gmail.com <p>Digital marketing strategy is a crucial aspect of enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), especially in the digital era that demands innovation and technological adaptation. This article discusses digital marketing strategies for MSMEs in Candimulyo Village to improve their competitiveness based on Islamic economics, referring to QS. Al-Jumu'ah verse 10 as a normative foundation. This verse emphasizes the importance of working and seeking sustenance after performing worship as part of the balance between spiritual obligations and economic activities.This study proposes two main problem-solving plans as strategies for strengthening digital marketing in MSMEs. First, a socialization and workshop program titled "Digital Marketing Strategies for MSMEs in Enhancing Competitiveness Based on Islamic Economics", which aims to increase digital literacy and the utilization of technology in product marketing. Second, assistance in applying for halal certification through the Unsiq Halal Center (UHC) as an effort to enhance consumer trust in MSME products that comply with Islamic economic principles. The results indicate that implementing digital marketing strategies based on Islamic values, such as transparency, justice, and blessings in business, can improve MSME competitiveness and provide broader economic benefits to society.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong/article/view/729 PEMBERDAYAAN PERPUSTAKAAN DESA MELALUI POJOK BACA UNTUK MENINGKATKAN LITERASI MASYARAKAT DESA SALAMREJO, KECAMATAN SELOPAMPANG, KABUPATEN TEMANGGUNG 2025-02-06T10:11:58+07:00 Muhtar Sofwan Hidayat kpmunsiq54salamrejo@gmail.com Adham Sofyan Afandy kpmunsiq54salamrejo@gmail.com Isnaeni Ma’rifah kpmunsiq54salamrejo@gmail.com Irfana Qubalaila Lail kpmunsiq54salamrejo@gmail.com Kunti Anisatul Qulub kpmunsiq54salamrejo@gmail.com Sari Latifah kpmunsiq54salamrejo@gmail.com Naila Rahma kpmunsiq54salamrejo@gmail.com Fina Rakhmatul Khasnak kpmunsiq54salamrejo@gmail.com Ahmad Syifaun Naja kpmunsiq54salamrejo@gmail.com Umul Mar Atun Nadzifah arobiyah10@gmail.com Fathia Janatul Ma’wa arobiyah10@gmail.com Tri Hardono arobiyah10@gmail.com Muhammad Fadhilah Maulidi arobiyah10@gmail.com <p>Improving the quality of human resources is one of the indicators of national growth and development. Villages as the smallest government units play an important role in these efforts. One of the efforts that can be made is through the habituation of literacy culture. The existence of a village library is the beginning of the empowerment stage of literacy culture for the community. This community service work program aims to improve the literacy culture of the Salamrejo Village community and maximize the use of library space as a center for community activities. The methods used to implement the work program include arranging the library space, procuring new books, inventorying, and socializing. The results of the implementation of this activity are the formation of a village library reading corner, increasing the variety of reading material categories, increasing the number of library visitors. From the activities that have been carried out, it is hoped that it can improve the literacy culture of the community and make the community more creative and innovative. Through the habituation of literacy culture and joint discussions in the village library reading corner, the community can also develop critical thinking skills and more and have better abilities in individual and collective decision making.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat https://journal.das-institute.com/index.php/gotong-royong/article/view/733 TLOGOWERO: OPTIMALISASI WEBSITE UNTUK PEMBERDAYAAN DESA WISATA 2025-02-06T22:30:01+07:00 Nur Afifah rentisumarsih@gmail.com Renti Sumarsih rentisumarsih@gmail.com Muchammad Farchan rentisumarsih@gmail.com Dwiana Amanatul Khasanah rentisumarsih@gmail.com Davi Fahrurozi rentisumarsih@gmail.com Maya Rohmatul Umma rentisumarsih@gmail.com Poniyati rentisumarsih@gmail.com Rofidhotul Musidah rentisumarsih@gmail.com Gunawan rentisumarsih@gmail.com Wigati Eka Mulyani rentisumarsih@gmail.com Muchamad Iqbal Hanafi rentisumarsih@gmail.com Elvia Nadiyah rentisumarsih@gmail.com Linda Ikawati rentisumarsih@gmail.com <p>This research purpose to empower the development of village progress through website optimization and marketing of tourist villages in Tlogowero Village, Bansari District, Temanggung Regency. The importance of website optimization aims to empower tourism villages by providing information that can help spread information related to the reopening of Banyu Ciblon Lestari tourism in Tlogowero Village. This research uses a qualitative approach through observation and interview methods with the results of this study, namely the way to empower tourist villages is through website optimization. By utilizing digital technology, villages can introduce and promote tourist destinations and reach potential tourists more widely. The optimized website serves as an interactive tool that allows tourists to get an initial experience before visiting.</p> 2025-02-07T00:00:00+07:00 Copyright (c) 2025 Gotong Royong : Jurnal Pengabdian Masyarakat