MENINGKATKAN KEPERCAYAAN KONSUMEN DAN MENDUKUNG PERTUMBUHAN UMKM MELALUI PENDAMPINGAN PEMBUATAN SERTIFIKASI HALAL DI DESA RAKIT
Keywords:
Consumer Trust, SMEs, Halal Certification, Mentoring, Business GrowthAbstract
This study focuses on enhancing consumer trust and supporting the growth of SMEs through mentoring in obtaining halal certification in Desa Rakit. The issue addressed is the insufficient understanding among SMEs regarding the significance of halal certification and its positive impact on consumer trust. The research objective is to evaluate the effectiveness of mentoring in enhancing consumer trust and triggering the growth of SMEs. The research employs a participatory approach, surveys, and quantitative data analysis methods. The findings indicate that through mentoring in halal certification, SMEs in Desa Rakit successfully improved their understanding of halal products, consequently boosting consumer trust. This study contributes to a better understanding of the importance of mentoring in halal certification to support SMEs and create a more sustainable business environment at the village level. The effective implementation of mentoring programs can serve as a model for SME development in similar locations, providing tangible benefits to the local economy and consumer trust.
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