MENINGKATKAN KEPERCAYAAN KONSUMEN DAN MENDUKUNG PERTUMBUHAN UMKM MELALUI PENDAMPINGAN PEMBUATAN SERTIFIKASI HALAL DI DESA RAKIT

Authors

  • Eko Prawoto Universitas Sains Al Qur'an
  • Nurbaeti Munawaroh Universitas Sains Al Qur'an
  • Khoirun Nissa Universitas Sains Al Qur'an
  • Nurlaela Noviatun Khoiriah Universitas Sains Al Qur'an
  • Nurjanah Nurjanah Universitas Sains Al Qur'an
  • Sigit Yudha Premana Universitas Sains Al Qur'an
  • Setyo Aji Baichaqi Universitas Sains Al Qur'an
  • Muhamad Irwan Universitas Sains Al Qur'an
  • Adiliya Putri Universitas Sains Al Qur'an
  • Saniatun Karimah Universitas Sains Al Qur'an
  • Sofa Kholifah Universitas Sains Al Qur'an
  • Amiroh Mala Hayati Universitas Sains Al Qur'an
  • Ahmad Musyafa Aziz Universitas Sains Al Qur'an
  • Arif Fauzi Universitas Sains Al Qur'an

Keywords:

Consumer Trust, SMEs, Halal Certification, Mentoring, Business Growth

Abstract

This study focuses on enhancing consumer trust and supporting the growth of SMEs through mentoring in obtaining halal certification in Desa Rakit. The issue addressed is the insufficient understanding among SMEs regarding the significance of halal certification and its positive impact on consumer trust. The research objective is to evaluate the effectiveness of mentoring in enhancing consumer trust and triggering the growth of SMEs. The research employs a participatory approach, surveys, and quantitative data analysis methods. The findings indicate that through mentoring in halal certification, SMEs in Desa Rakit successfully improved their understanding of halal products, consequently boosting consumer trust. This study contributes to a better understanding of the importance of mentoring in halal certification to support SMEs and create a more sustainable business environment at the village level. The effective implementation of mentoring programs can serve as a model for SME development in similar locations, providing tangible benefits to the local economy and consumer trust.

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Published

2024-01-28