Firdausa, N., I. H. . Rambe, H. P. . Putri, S. . Ma’rifatul Rizki, A. N. . Puspitasari Widjaya, M. R. . Putra Pratama, I. . Salsa Janwar, and V. . Septiani. “Peran Komunikasi Pemasaran Melalui Word Of Mouth (Wom) Diera Digital Dalam Menentukan Kost Di Lingkungan Dekat Universitas Bhakti Kencana: The Role of Marketing Communication Through Word of Mouth (WOM) in the Digital Era in Determining Boarding Houses in the Neighborhood Near Bhakti Kencana University”. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, vol. 6, no. 1, Apr. 2026, pp. 280-9, doi:10.53866/jimi.v6i1.1177.