FIRDAUSA, N.; RAMBE, I. H. .; PUTRI, H. P. .; MA’RIFATUL RIZKI, S. .; PUSPITASARI WIDJAYA, A. N. .; PUTRA PRATAMA, M. R. .; SALSA JANWAR, I. .; SEPTIANI, V. . Peran Komunikasi Pemasaran Melalui Word Of Mouth (Wom) Diera Digital Dalam Menentukan Kost Di Lingkungan Dekat Universitas Bhakti Kencana: The Role of Marketing Communication Through Word of Mouth (WOM) in the Digital Era in Determining Boarding Houses in the Neighborhood Near Bhakti Kencana University. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, [S. l.], v. 6, n. 1, p. 280–289, 2026. DOI: 10.53866/jimi.v6i1.1177. Disponível em: https://journal.das-institute.com/index.php/citizen-journal/article/view/1177. Acesso em: 4 may. 2026.