UDAYANI, N. P. A.; SEDANA PUTRA, K. W. . Melampaui Kesadaran Merek: Pengaruh Langsung Konten Dan Influencer Terhadap Minat Beli Konsumen Fashion: Beyond Brand Awareness: Direct Effects of Content And Influencers on Fashion Consumer Purchase Intention. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, [S. l.], v. 5, n. 6, p. 1618–1623, 2025. DOI: 10.53866/jimi.v5i6.1066. Disponível em: https://journal.das-institute.com/index.php/citizen-journal/article/view/1066. Acesso em: 7 jun. 2026.