Halal in the United Kingdom and Thailand: Marketization, Politicization, and the Religious Practices of Muslim Minorities

Authors

  • Akmal Ihsan Sunan Kalijaga State of Islamic University
  • Helma Winda Sunan Kalijaga State of Islamic University
  • Jilaila Youmni Ez-Zitouna University

DOI:

https://doi.org/10.53866/ajirss.v5i1.1518

Keywords:

Halal Governance, Muslim Minorities, Halal Certification, Halal Market

Abstract

This article examines the transformation of halal in Muslim minority contexts through a comparative study of the United Kingdom and Thailand. It approaches halal as a multidimensional phenomenon situated at the intersection of religious practice, market relations, and institutional governance. The study aims to explain how halal is practiced, marketized, and politicized within different social and institutional settings. Using a Systematic Literature Review (SLR), the study synthesizes scholarly publications on Muslim minority communities, halal consumption, certification, governance, and halal industry development in both countries. The findings show that halal functions as an identity marker through which Muslim minorities express religious commitment and negotiate their presence within wider society. Halal also operates as a market category through certification, branding, commercial services, and everyday consumption, reflecting the materialization of religious commitments within contemporary market structures. At the institutional level, halal becomes an arena in which religious authority is distributed and negotiated among Muslim communities, certification bodies, state institutions, scientific organizations, and market actors. The comparison reveals two distinctive configurations: the United Kingdom represents a relatively fragmented and negotiated field of halal authority, while Thailand demonstrates a more coordinated institutional configuration linking religious authority, science, industry, and state institutions. The study concludes that halal in Muslim minority contexts operates simultaneously as an identity marker, market category, and field of institutional authority. These findings provide a comparative perspective on how different institutional configurations shape the negotiation of religious identity, economic value, and regulatory authority within contemporary halal governance.

References

Abu-hussin, M. F. (2026). From religious obligation to market strategy : the politics of halal certification in Malaysia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2024-0572

Akbar, J., Gul, M., Jahangir, M., Adnan, M., Saud, S., Hassan, S., Nawaz, T., & Fahad, S. (2023). Global Trends in Halal Food Standards : A Review. Foods, 1–15.

Al-shami, H. A., & Abdullah, S. (2023). Halal food industry certification and operation challenges and manufacturing execution system opportunities. A review study from Malaysia. Materials Today: Proceedings, 80, 3607–3614. https://doi.org/https://doi.org/10.1016/j.matpr.2021.07.331

Annabi, C. A., & Ibidapo-Obe, O. O. (2017). Halal certification organizations in the United Kingdom An exploration of halal cosmetic certification. Journal of Islamic Marketing, 8(1), 107–126. https://doi.org/10.1108/JIMA-06-2015-0045

Barth, F. (1998). Ethnic groups and boundaries: The social organization of culture difference. Waveland Press.

Bergeaud-Blackler, F., Lever, J., & Fischer, J. (2016). Halal Matters: Islam, Politics and Markets in Global Perspective. Routledge.

Berger, P. L. (2011). The sacred canopy: Elements of a sociological theory of religion. Open Road Media. Bonne, K., & Verbeke, W. (2008). Muslim consumer trust in halal meat status and control in Belgium. Meat Science. https://doi.org/10.1016/j.meatsci.2007.08.007

Bourdieu, P. (1977). Outline of a Theory of Practice. In Cambridge Studies in Social and Cultural Anthropology. Cambridge University Press. https://doi.org/DOI: 10.1017/CBO9780511812507

Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal Food Sustainability between Certification and Blockchain : A Review. Sustainability, 1–18.

Chen, N., & Dean, K. (2023). Beyond migration ? Alternative articulations of transnational religious networks. Global Networks, April, 531–540. https://doi.org/10.1111/glob.12446

DinarStandard. (2024). State of the Global Islamic Economy Report 2023/2024.

Fahrullah, A., & Musafak, M. (2024). The role of halal literacy on the Islamic lifestyle of Indonesian migrant workers and students in South Korea. Journal of Islamic Accounting and Business Research. https://doi.org/10.1108/JIABR-07-2024-0259

Fischer, J. (2011). The halal frontier: Muslim consumers in a globalized market. Palgrave Macmillan. Fuseini, A., Hadley, P., & Knowles, T. (2020). Halal food marketing: an evaluation of UK halal standards. Journal of Islamic Marketing, 12(5), 977–991. https://doi.org/10.1108/JIMA-02-2020-0037

Ibrahim, K., Burnett, M., & Sarfo, C. (2026). His faith , her consumption : halal food decisions in UK interfaith family households. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2025-0381

Jorgensen, T. B. (2020). Ethicised Shari‘ah : food sustainability as Islamic ethics by British Muslims. Edward Elgar Publishing.

Latif, M. A. (2020). Halal International Standards and Certification. In The Halal Food Handbook (pp. 205–226). https://doi.org/https://doi.org/10.1002/9781118823026.ch14

Lever, J., & Miele, M. (2012). The growth of halal meat markets in Europe : An exploration of the supply side theory of religion. Journal of Rural Studies, 1–10.

Marx, K. (1990). Bard Digital Commons Capital : A Critique of Political Economy. Penguin.

Mohd Nawawi, M. S. A., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2019). The emergence of halal food industry in non-Muslim countries: a case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082

Nazri, M. Z., Nor, S., Abd, A., Mustafa, R. R., Abang, D. N., Sultan, J., Petra, Y., Civilisation, A. I., & Bahru,

J. (2025). Halal assurance beyond science: A perspective on socioeconomic factors and consumer trust in food authentication. Halal Sphere, 92–100.

Nielsen, J. S., & Otterbeck, J. (2015). Muslims in western Europe. Edinburgh University Press.

Noor, N. (2025). A closer look at halal brand image: systematic review and future directions. Journal of Islamic Marketing, 16(10), 2900–2924. https://doi.org/https://doi.org/10.1108/JIMA-06-2024-0259

Noor, N. (2026). A closer look at halal brand image : systematic review and. Journal of Islamic Marketing, 16(10), 2900–2924. https://doi.org/10.1108/JIMA-06-2024-0259

Said, M. F., Adham, K. A., Muhamad, N. S., & Sulaiman, S. (2020). Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns. Journal of Islamic Marketing, 13(4), 824–842. https://doi.org/10.1108/JIMA-07-2020-0202

Snyder, H. (2019). Literature review as a research methodology : An overview and guidelines. Journal of Business Research, 104(August), 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

Wilson, J. A. J., & Liu, J. (2010). Shaping the Halal into a brand ? Journal of Islamic Marketing, 1(2), 107–123. https://doi.org/10.1108/17590831011055851

Wiyono, S. N., Deliana, Y., & Wulandari, E. (2022). The Embodiment of Muslim Intention Elements in Buying Halal Food Products : A Literature Review. Sustainability, 1–19.

Yakub, A., & Zein, F. (2022). Halal Certification in Government and Non- Governmental Organizations : A Comparative Analysis. Jurnal Cita Hukum, 10(1), 153–176. https://doi.org/10.15408/jch.v10i1.24156

Downloads

Published

2026-08-31

How to Cite

Ihsan, A., Winda, H. ., & Youmni, J. . (2026). Halal in the United Kingdom and Thailand: Marketization, Politicization, and the Religious Practices of Muslim Minorities. AJIRSS: Asian Journal of Innovative Research in Social Science, 5(1), 30–38. https://doi.org/10.53866/ajirss.v5i1.1518